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July 12, 2011

BlizzCon® 2011 to Feature World-Class Professional eSports Competition

July 12, 2011 -- Blizzard Entertainment announced today that the 2011 Global Battle.net® Invitational and the 2011 GSL (Global StarCraft® II League) October Final will both be held at BlizzCon® 2011. The action will be live at BlizzCon and presented for free over the Internet at www.blizzcon.com. A free Battle.net account will be required for access to the Internet stream. Sign up for an account at www.battle.net. BlizzCon, which takes place at the Anaheim Convention Center in California from October 21 to 22, is a celebration of Blizzard Entertainment’s Warcraft®, StarCraft®, and Diablo® universes as well as the community of players that has grown around them. Tickets to attend BlizzCon are sold out, but virtual tickets, which provide comprehensive live coverage of the event, will be available for $39.99 USD at www.blizzcon.com.

“Between the Global Battle.net Invitational and the GSL October Final, two of the biggest eSports events of the year will be taking place at BlizzCon 2011,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re looking forward to witnessing the high level of competition between the pro gamers participating in these events alongside our attendees at BlizzCon and the viewers at home.” The Global Battle.net Invitational is one of the top attractions at BlizzCon, featuring top-ranked pro players who have been invited to participate from across the world. This year, players will compete in StarCraft® II: Wings of Liberty™ and World of Warcraft®: Cataclysm™. The GSL is one of the world’s most-watched eSports competitions. Since its inception in 2010, millions of viewers have watched GSL broadcasts featuring intense matches between highly skilled professional players. These world-class competitors make a living through sponsorships and by battling it out for cash prizes in prestigious tournaments. The GSL October Final match is expected to bring much excitement to both domestic and overseas viewers as it will be the first GSL tournament final to take place outside of Korea. Between the Battle.net Invitational and the GSL October Final, a total prize pool of nearly $300,000 USD will be up for grabs at BlizzCon 2011. More information about BlizzCon and the 2011 Global Battle.net Invitational can be found at the official BlizzCon website (www.blizzcon.com), and more information on the GSL can be found on its official website (www.gomtv.net)

About Gretech Corp.

Gretech Corp., founded in 1999 in South Korea, is producing a successful array of software which is currently being used on 88% of all computers in the Korean market. Gretech’s products are being used worldwide by people from 213 different countries, totaling over 100 million users. In addition to the software, which includes the GOM Player, GOM Audio, GOM Encoder and GOM Recorder, Gretech currently hosts about 300,000 contents accessible through the media service, GOMTV. As Blizzard Entertainment’s exclusive broadcasting partner for StarCraft II content in Korea, Gretech is currently hosting and producing the GSL (Global StarCraft® II League), which is being broadcasted live to audiences from all over the world. Gretech’s main office is located in Seoul, South Korea. For additional information, please visit Gretech’s homepage (http://www.gretech.com/eng/index.html).

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.