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July 15, 2012

THE ROAD TO THE BATTLE.NET® WORLD CHAMPIONSHIP LEADS TO CHINA

 

Blizzard Entertainment and NetEase to host top StarCraft® II and World of Warcraft® Arena players from around the world in Shanghai on Nov 17–18

 

SHANGHAI, China -- July 15, 2012 -- Blizzard Entertainment, Inc. and NetEase, Inc. today announced that they will be co-hosting the Battle.net® World Championship in Shanghai, China on Saturday, November 17 and Sunday, November 18, 2012.

The Battle.net World Championship will bring to a riveting conclusion Blizzard’s 2012 StarCraft® II World Championship Series, which comprises more than 30 national and continental tournaments around the world, and the World of Warcraft® Arena global finals. Blizzard gamers and eSports fans will be able to witness some of the most skilled pro players on the planet in action as they battle it out at the Battle.net World Championship for glory, cash prizes, and the title of undisputed world champion.

“We’re looking forward to seeing the best players in the World Championship Series face each other at the Battle.net World Championship in Shanghai this November,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “The level of StarCraft II and World of Warcraft Arena competition we’ve already seen around the world has been amazing, so we’re anticipating a truly epic finale.”

“We’re excited to partner with Blizzard to co-host a world-class eSports event here in China,” said William Ding, CEO of NetEase. “There are millions of eSports enthusiasts in China and we’re looking forward to presenting them with the opportunity to come together, have fun, and celebrate their passion for professional gaming.”

In addition to highly competitive eSports matches, the Battle.net World Championship will serve as a gathering place for the Blizzard gaming community and offer attendees:

  • Hands-on play time with some of the latest Blizzard games
  • Opportunities to meet some of the world’s most popular pro players
  • Commemorative merchandise based on Blizzard’s game universes
  • More activities and attractions to be announced

Further details about the Battle.net World Championship will be announced at the official website, http://battle.net/bwc, as the event draws closer.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.