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March 25, 2010

BlizzCon® 2010 Announced

IRVINE, Calif. -- March 25, 2010 -- Blizzard Entertainment, Inc. today announced plans for its fifth BlizzCon® gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, October 22 and Saturday, October 23, 2010. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment's Warcraft®, StarCraft®, and Diablo® universes.

"BlizzCon offers us a great opportunity to meet with our players and share our enthusiasm for gaming with one of the most passionate communities in the world," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're looking forward to providing another great show filled with entertainment, competition, and the latest information about Blizzard Entertainment games."

In addition to serving as a gathering place for Blizzard Entertainment gaming communities, BlizzCon will offer attendees a chance to enjoy:

  • Hands-on play time with upcoming Blizzard Entertainment games
  • Discussion panels with Blizzard Entertainment developers
  • Competitive and casual tournaments for players to showcase their talents
  • Community contests with great prizes
  • Commemorative merchandise based on Blizzard Entertainment's game universes
  • More exciting activities and attractions to be announced

The previous BlizzCon was held in Anaheim in August 2009. Tickets to the event sold out in minutes, and some of the highlights included the announcement of World of Warcraft®: Cataclysm, the unveiling of a new playable class in Diablo® III, the first public hands-on with the single-player campaign of StarCraft® II: Wings of Liberty, and a closing concert featuring rock legend Ozzy Osbourne.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.