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February 17, 2010

Blizzard Entertainment Begins Closed Beta Testing of StarCraft® II: Wings of Liberty

IRVINE, Calif. -- February 17, 2010 -- Blizzard Entertainment announced today that the closed beta test for its highly anticipated real-time strategy game, StarCraft® II: Wings of Liberty, has begun. Thousands of gamers around the world have started to receive invitations from the company to participate in the first phase of the beta test. In addition to providing feedback on the multiplayer balance of StarCraft II, testers are also getting a first look at Blizzard Entertainment's revamped Battle.net® service, which will be the online platform for StarCraft II, World of Warcraft®, and future Blizzard Entertainment® games.

"Gathering concentrated feedback from our players is an important step for us as we head into the final stretch of development for StarCraft II and the new Battle.net service," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We look forward to having our players' help in polishing the overall experience and preparing for launch."

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment's 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. Sporting a vibrant new 3D-graphics engine, StarCraft II will once again center on the clash between the protoss, terrans, and zerg, with each side deploying legions of veteran, upgraded, and brand-new unit types. StarCraft II: Wings of Liberty is currently slated to ship in the first half of 2010.

In addition, Blizzard Entertainment will again offer unparalleled online play through Battle.net, the companys world-renowned gaming service. A new version of Battle.net will be launched alongside StarCraft II with several enhancements and new features to establish it as the premier online gaming destination for Blizzard gamers.

For more information on StarCraft II and the beta test, please visit the official StarCraft II website at http://www.starcraft2.com. To set up a Battle.net account and sign up for a chance to participate in the StarCraft II beta test, please visit the official Battle.net website at http://www.battle.net.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.