IRVINE, Calif. -- August 21, 2009 -- Blizzard Entertainment, Inc. today announced plans for the third expansion to World of Warcraft®, its award-winning massively multiplayer online role-playing game (MMORPG). Unveiled at the company's fourth BlizzCon® gaming festival, World of Warcraft: Cataclysm™ will bring sweeping changes to the world of Azeroth. Players will be able to adventure as two new playable races, achieve new levels of power, take on challenging quests and dungeons in all-new zones, and experience dramatic changes to familiar aspects of the game in the wake of a world-shattering disaster.
"In addition to revitalizing some of the most familiar and iconic areas of the game world, this third World of Warcraft expansion will add new features and a large amount of new content for players to explore," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're excited to be offering a first glimpse of Cataclysm for attendees of BlizzCon, and we look forward to sharing more information with everyone as development progresses."
In Cataclysm, players will witness the face of Azeroth being altered forever, as the corrupted Dragon Aspect Deathwing awakens from his subterranean slumber and erupts onto the surface, leaving ruin and destruction in his wake. As the Horde and Alliance race to the epicenter of the cataclysm, the kingdoms of Azeroth will witness seismic shifts in power, the kindling of a war of the elements, and the emergence of unlikely heroes who will rise up to protect their scarred and broken world from utter devastation.
Building on the foundation established in World of Warcraft and its first two expansions, Cataclysm will add a variety of new content and offer players the opportunity to rediscover Azeroth and experience the game from a whole new perspective. New features coming with the game's third expansion include:
For more information on World of Warcraft: Cataclysm, visit Blizzard Entertainment's official website at www.WorldofWarcraft.com. To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard games, the company is currently hiring for numerous open positions -- more information on available career opportunities at Blizzard can be found at http://www.blizzard.com/us/jobopp.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.