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November 8, 2011


IRVINE, Calif. -- November 8, 2011 -- Blizzard Entertainment, Inc. today announced that the Brazilian Portuguese-language version of its critically acclaimed massively multiplayer online role-playing game World of Warcraft® will be available in retail stores throughout Brazil beginning December 6, 2011. On that date, players in Brazil will be able to purchase fully localized versions of the game and its expansions and begin playing on dedicated realms with the benefit of a Brazilian Portuguese-language customer service team.

Players will also have the option to purchase and download full Brazilian Portuguese versions of World of Warcraft and its expansions through Blizzard’s® website ( using international Visa or MasterCard, or by using various local debit cards, credit cards, cash payments, bank transfers, or eWallet options such as Boleto Bancario through Blizzard Entertainment’s payment-gateway partner, DineroMail, for no additional fee.

“The launch of World of Warcraft in Brazilian Portuguese is another big step toward our goal of making our games even more accessible to players around the world,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re pleased to be able to enhance the World of Warcraft experience for our Brazilian Portuguese-speaking community with this fully localized version, and we look forward to welcoming a whole new group of Brazilian gamers into Azeroth.”

The Brazilian Portuguese version of World of Warcraft, which includes the content of thefirst expansion, The Burning Crusade®, will be available in stores throughout Brazil at a suggested retail price of BRL 29.90. Fully localized versions of the second and third expansions, Wrath of the Lich King™ and Cataclysm™, will also be available the same day at a suggested retail price of BRL 99.90 each.Each game will come packaged in a DVD case and will include the game media and documentation in Brazilian Portuguese. Subscription plans will be available at launch at an expected price of BRL 15 (30 days), BRL 42 (90 days), and BRL 78 (180 day). Sixty-day time cards will also be available in retail stores at launch.

With the upcoming launch of the next World of Warcraft content update, Hour of Twilight (patch 4.3), current players on North American realms will be able to begin downloading and installing a free language pack to play World of Warcraft in Brazilian Portuguese. Designated Brazilian Portuguese realms will be opening on December 6 as an option for players who have installed the language pack or purchased the Brazilian Portuguese version of the game. Also beginning on December 6, Blizzard will for a limited time be offering free character transfers from specific North American realms with high Brazilian populations to the new Brazilian realms.Further details will be posted at www.worldofwarcraft.comcloser to launch.

To celebrate the release of the Brazilian Portuguese version of World of Warcraft, Blizzard Entertainment will be hosting an official launch event at Casa de Caldeiras in Sao Paulo on the evening of December 6. Players will have an opportunity to purchase localized versions of the game and its expansions, and Blizzard Entertainment representatives will be on hand to meet with players and sign copies of the game.In addition, the event will feature an array of entertainment, including a dance contest showcasing players' favorite moves from the game, with prizes for the winning competitors. For further details on the official launch event, visit the official World of Warcraft website at

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service,®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.