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October 6, 2008

BlizzCon® 2008 Gaming Convention Begins This Week

IRVINE, Calif. - October 6, 2008 - Blizzard Entertainment, Inc.'s two-day gaming festival, BlizzCon® 2008, begins on Friday, October 10, at the Anaheim Convention Center in Anaheim, California. The convention celebrates the communities of players surrounding Blizzard Entertainment®'s Warcraft®, StarCraft®, and Diablo® game universes. Attendees of the sold-out show will be able to play the latest versions of Blizzard Entertainment games as well as speak with developers in special panels, participate in tournaments and contests, and meet with fellow gamers and friends.

Jay Mohr has returned to host the live contests this year, and the show will close on Saturday evening with an epic concert featuring comedian Patton Oswalt, Blizzard's own Warcraft-themed metal band Level 80 Elite Tauren Chieftain, and Video Games Live, who will be performing special orchestral arrangements of music from Blizzard games.

"With more hall space, more attendees, and more attractions, this BlizzCon will be our biggest yet," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're working hard with our partners to make this an unforgettable experience, and we're looking forward to meeting players at the show."

For those unable to attend, DIRECTV® will be broadcasting the convention live as a pay-per-view event. Visit www.blizzard.com/blizzcon/dtv for more information. In addition, up-to-date show coverage will be posted at the official BlizzCon website, www.blizzcon.com.

Anyone attending BlizzCon who is interested in pursuing career opportunities at Blizzard Entertainment should bring their resumes, demo reels, art portfolios, or business cards, as the global staffing team will be on hand to accept materials and discuss any job-related questions.

BlizzCon would not be possible without the enthusiasm of Blizzard gamers around the world and the generous support of AMD, Dell®, DIRECTV, Intel®, and other sponsors.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.